Project Overview

Our client is an early-stage startup and their business forms the bridge between traditional third-party recruitment services and client organizations. They essentially become the de-facto employer for your agency workforce enabling them to manage and engage sourced employees allowing you to focus on your core business. Their offerings include: managed services, onsite and offsite support and powerful analytical tools.

Our Role

We were brought on to create a partnership proposal for prospective strategic as well as investment partners. The company had a solid business plan and needed someone to give it the direction it needed in order to score these partnerships and take their business to the next level.

Key Challenges

  • The client had a working prototype of the app ready to show to investors but no demonstrable traction
  • The gaming app itself had a complicated revenue model that was challenging to build which made it a difficult task to even identify realistic assumptions
  • The client had a very optimistic view of their valuation given their unique concept, addressable market and the amount of resources spent to-date. Arriving at a realistic valuation that was agreeable to the client and reasonable to present to investors was not easy

How ONS helped

  • Identified and clearly segregated the different revenue streams of the gaming app and modeled them separately
  • Advisory on the realistic valuation of the app in the absence of proven traction that was acceptable to the client and reasonable for investors
  • Used traditional as well as more complex valuation models to arrive at a more accurate valuation for the company given it is pre-revenue

Snippets from the projects

Our Impact


Discount agreed on the valuation


In financing


Strategic investors onboarded