ONS is led by ex-strategy consultants with the shared vision of providing cutting-edge research to decision makers, via access to a distributed team and reliable as well as credible market data from leading research databases such as FactSet, Statista and IBIS World.
Our market research practice can help you identify, review, segment, and capture market growth opportunities in order to support your go-to-market strategy.
We provide research support to banks, hedge funds, private equity firms etc and also startups looking to assess the feasibility of their new business idea. Banks need research analysts for their M&A clients to identify potential merger or acquisition targets. Similarly, startups need market data in order to identify the total market of their product/service and measure their obtainable share in that market. We use databases such as Statista, IBIS World, MarketResearch, PitchBook and Mergent Intellect to complete our projects.
As a startup, before you fully commit to a project it is critical to establish its viability by conducting research. The aim of this research is to answer certain questions
You need to know who your target customers are and build a profile by looking at age, gender, income, employment, ethnicity. For eg, someone looking to open a sandwich bar in the corporate center of a city will identify corporates working in the same area aged 22-55 years as their target customers
You need to look at what these customers buy at present. For the sandwich bar owner it might be another cafe down the road. The objective is to describe their buying habits relating to your product or service, including how much they buy, their preferred suppliers, the most popular features and the prevailing price points.
Establish the reason for their demand for your product. Does it solve a specific problem? Answers will depend on the product and its uses but is greatly dependent on individual customer habits.
This would be a tough one. If the sandwich bar sells ordinary sandwiches like all other cafes in the area, why would people buy from here? What’s the special sauce? You need to have a think about your unique value proposition, marketing plans etc
More commonly known as the TAM, SAM and SOM analysis. This is where you look at how big the market is. If you’re selling a product that only a small section of the population needs then maybe its not a good idea. This step involves determining the total available market size, total serviceable market and the obtainable market.
As they say ‘know thy enemies’. You need to be fully aware of the capabilities and offerings of your competitors. What are they doing that’s working? What are they doing that’s not? Learn from their mistakes, and be better at what they do best.
It is equally important to know your own strengths and weaknesses as well. And so is identifying growth opportunities as well as risk factors that impact your business
Simply put, Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales, distribution, marketing), to deliver their unique value proposition to customers and attain a considerable market share. When you develop your Go-to-Market strategy you need to be able to answer three questions:
Once you know have a basic idea of what you are selling, who your target customers are and how you want to sell it, you dive into the more complicated questions:
We help you with your launch strategy by identifying growth opportunities within the market. A market entry strategy means determining how you can access the market and that greatly depends on the market’s structure. There’s four types of markets:
We have tried to keep our process as simple, smooth and collaborative as possible.
The process starts when you fill one of our contact forms or email/call us with your requirements. At this stage, all we ask for is basic details like your name, email address, company name, industry, service (market research, go-to-market) and a brief description of your requirement along with any attachments you might want to send. You then directly book an initial consultation with us here.
The purpose of this call is to understand your current situation, story, background and requirements. The agenda is very high-level, and the primary objective is to ascertain project scope, timeline, milestones and budget.
Post initial-consultation, we move on to gathering relevant information from you about the business. This can be in the form of a questionnaire or interview(s) with relevant stakeholders - whichever is more appropriate. We might also need to request for confidential financial documents.
Based on our initial discussions around timelines and milestones, we deliver a first draft as per the agreed milestone and project scope.
Post revisions and iterations based on our discussions with you and your team, we deliver the final product. Most of our reports and marketing plans are based in MS Word